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What are Virtual Influencers?
Virtual Influencers are rapidly establishing themselves as the brand ambassadors, celebrities, and style icons of the future, with huge audiences, impressive engagement rates, and real earnings potential.
These avatars, digital doubles, and virtual beings are computer-generated characters, carefully crafted for maximum appeal in looks, personality, and actions, in order to generate real emotional connections between brands and their target audiences, through compelling storytelling.
Why Virtual Influencers?
Virtual Influencers provide brands with several clear advantages compared with traditional influencer relationships: they reduce partnership risk and allow brands to plan with accuracy and certainty.
Advantages
- 01
PLANNING
VI’s are available any time, anywhere. They’re completely flexible and unencumbered by contracts, scheduling conflicts, ‘bad hair days”, or COVID quarantines. Long-term story arcs can be aligned to campaigns. There are no surprises with costs and fees.
- 02
REDUCED RISK
VI’s are eternally loyal to the brand, cannot go “rogue”, be caught in unexpected compromising PR situations, or make decisions misaligned with the brand.
- 03
INCREASED ROI
A major value for brand-owned VI’s is the ability to build long-term loyalty and audiences around an asset completely under the brand’s control, rather than an external entity. The VI as an entity has applications far beyond social media. VI’s provide a unique touchpoint for gathering deep customer insights and data.
- 04
CREATIVE DIRECTION
Brands retain complete control over exclusivity and partnerships, content, narratives, lifecycles, product placement, and art direction.
